Mamaearth Gentle Cleansing Shampoo. Understand that shampooing is not an easy task and involves real cleaning effort. Understand that little ones are quite uncomfortable getting a head bath and shampooing has to be quick and efficient. Therefore! Let your baby enjoy my thick, soft, instant lather as she gently cleanses her hair and scalp. 100% toxin free formula gives your baby soft and nourished hair. Take special care not to irritate those sensitive eyes and be gentle on the skin. Free of harmful chemicals.